3,5 million H2020 grant for Enhancing and Re-Purposing TV Content

Together with 6 other consortium partners across Europe, obtained Prof. Dr. Lora Aroyo (coordinator) an H2020 grant of 3,5 million euro for the ReTV project.

09/21/2017 | 10:48 AM

ReTV is a research and innovation action accepted within the H2020-ICT-2016-2017 (Information and Communication Technologies) call, ICT-20-2017. It is coordinated by (Vrije Universiteit Amsterdam CS & Amsterdam Data Science). Re-purposing and re-using digital content is of vital importance to broadcasters and other stakeholders in European media value chains. Live and on-demand viewing is now spread across Smart TVs, Web and mobile applications, social media and other emerging platforms. This introduces an important challenge: How should broadcasters decide when, in what form and on which vector(s) to deliver which content? ReTV addresses this challenge by bringing together academics, broadcasters, media archives and interactive television companies to work towards an innovative Trans-Vector Platform (TVP) to help media companies gain a competitive advantage through guided content re-purposing and re-publication, on the fly and across vectors.  The results of this extensive research will be tested and validated together with a regional public broadcaster (RBB), a national TV archive (NISV) and an OTT TV distributor operating in multiple EU markets (Zattoo). ReTV will offer them a better match between content and viewers across vectors, time and five EU languages (English, German, French, Spanish, Dutch).